Companies recording a video podcast for the first time almost always ask the same question first: do you have enough cameras? That’s not what matters. The atmosphere in the studios, and what happens to the footage afterward, matters a lot more.
What a video podcast recording actually involves
Pointing a camera at two people talking is the easy part. A good video podcast needs more: multiple cameras switching live between speakers, lighting that matches the mood of the conversation, and a technician who monitors the recording as it happens instead of reviewing it afterward. If someone wants to redo a take, or the audio needs adjusting, it happens on the spot, not three weeks later in an email thread about editing.
This setup is standard in our studios in Utrecht and Amsterdam. You don’t have to work out how many cameras you need or how to set up the audio yourself. That’s exactly why companies rent a studio instead of doing it on their own.
What you’ll receive after the session
After a day of filming you’ll always get the raw footage. Want more? Editing is available too: a finished episode, ready for YouTube or your own channel. For most companies, the third piece is the most valuable one: short clips for LinkedIn and Instagram, cut from the same footage.
That’s why a video session usually delivers more than an audio-only recording. One day in the studio gives you an episode for your podcast channel, plus weeks’ worth of social content, without recording anything extra. The camera was already running.
Another common setup: cameras that only run to capture footage for video snippets later. In that case you’re really producing an audio podcast, with a handful of video snippets to share on social.
Who this works for
A video podcast for a company usually isn’t meant to attract thousands of individual listeners. It’s meant to get a message across to an audience that’s already there: customers, employees, or an industry network. A marketing team interviewing an expert every month. Management recording a knowledge session for people who couldn’t attend. A sales team that wants to show a client conversation instead of just describing it.
In each of these cases, video is the reason people actually watch the content instead of scrolling past it.
How much it costs
At Big Orange, a video podcast recording starts at €650 per episode: recording plus the raw footage. Want a finished episode with editing and four social media snippets included? That’s €1,250. Both packages include a technician and equipment. The full overview is on the pricing page.
We state these amounts upfront on purpose. Companies calling for the first time often expect a bigger budget than they actually need, or assume pricing only comes after a long intake call. You don’t need to call us just to get a rough estimate.
Why Big Orange
We’ve been recording podcasts for over ten years, building on 25 years of audio experience as an agency. Organizations like the Rijksmuseum, KLM, and ANWB have recorded podcast series with us, with the same technician and approach that now backs our video recordings too. Both studios, the historic wharf cellars in Utrecht and the flexible studio in Amsterdam Noord, were recently fitted with 4K gear built for video podcasts. So you’re working with a team that’s been producing podcasts for years, now with new equipment and studios to match.
Considering a video podcast for your business? Email studio@big-orange.nl and we’ll think through the format with you, and what a session would cost.
Jos Jansen is the founder and Creative Audio Director of Big Orange. He studied music technology, plays a lot of guitar on holiday, and organizes an annual sing-along for a few hundred people at a time. He writes about podcasts, audio, and what sound does to people.